CONSUMER BEHAVIOR
UNLOCKING EMOTIONS: HOW BRANDS SELL YOU FEELINGS, NOT PRODUCTS
Discover how brands like Disney and Ferrari sell dreams and emotions rather than just products, transforming customers into passionate advocates.
consumer behavior
branding
emotional marketing
WHY DO PEOPLE STILL BUY GAS WHEN PRICES GO UP? EXPLAINING ELASTIC AND INELASTIC DEMAND
Explore why people continue to buy gas even when prices go up, delving into the concepts of elastic and inelastic demand in economics.
elastic demand
inelastic demand
pricing strategies
business economics
consumer behavior